Satoru Iwata to assume Nintendo of America CEO role

Changing positions for financial growth

By Grayshadow, Posted 24 Apr 2013

Saturo Iwata, Nintendo president, will assume an additional role as Nintendo of America Chief Executive Officer. He’ll be overseeing the Nintendo of America President and Chief Operating Officer Reggie Fils-Aime but Mr. Fils-Aime's position will remain unchanged. The move is one of several board changes in response of planned retirements.

Tatsumi Kimishima, the current Nintendo of America chairman and CEO, will be replaced by Iwata and then will be transferred to Nintendo’s Kyoto headquarters as the General Manager of Corporate Analysis and Administration and General Manager of the General Affairs Division. The reason behind the move, in a statement from Nintendo, is to support the “company’s unified global strategy, allow streamlined decision making and enhance Nintendo's organizational agility in the current competitive environment”.

These changes are also most likely in response to profits being lower than expected. Nintendo released information about its fiscal year, the company projected to have made ¥7 billion in profit but was expecting to make ¥14 billion. 

Source: Nintendo


Adam Siddiqui
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    Posted Apr 25, 2013

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General Information

Platform(s): WII
Publisher(s): Nintendo
Developer(s): Nintendo
Genres: Puzzle
Themes: Party
Release Date: 2012-11-18

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