Superbloom will Develop Lifestyle Mobile Games for Women

Former EA and Dots developers from Superbloom raised $3 million to create mobile games geared toward women's modern lifestyles.

By SnowWhite, Posted 05 Apr 2022

BITKRAFT Ventures, 1Up Ventures, and Joakim Achrén Syndicate participated in today's $3 million seed round for Superbloom, a game company formed by former EA and Dots developers to make modernized lifestyle mobile games for women. The company will use the money to hire the studio's initial core staff of designers and engineers.

With more than two decades of experience working with prominent mobile game publishers and studios, including Dots, Glu, EA, Zynga, and New York Times, Emily Yim and Ksusha Zito founded Superbloom. The team will begin by creating games based on previously unexplored lifestyle and casual mobile game markets, such as crafting and tabletop design, using their extensive knowledge of the target audience and the market. 

Superbloom, Mobile Games for Women, BITKRAFT Ventures, 1Up Ventures, Joakim Achrén Syndicate

“Lifestyle gaming, which has powered some massive exits, is experiencing an evolution which will be largely ushered in by introducing fresh and relevant gameplay to the largely underserved female audience. We are excited to support a dynamic female founder duo with deep genre knowledge and the triple threat of design, tech, and live ops expertise,” said Faye Maidment, Associate at BITKRAFT Ventures.

The studio aims to produce high-quality lifestyle games that appeal to women's different interests and foster meaningful interpersonal interactions. Using a creative economy and social ties that replicate real-world interactions, Superbloom hopes to revolutionize its games.

“Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely millennial and gen x women, the same demographic isn’t seen in the makeup of the studios. We plan to use our strengths as a female-founded team, and lean into new trends in the lifestyle space to create elevated games that focus on the diverse interests of women and build a community around our audience,” commented Emily Yim, CEO and Co-founder of Superbloom. 

Superbloom's culture is based on a commitment to open communication, honest cooperation, and mutual respect. The studio's goal is to assemble a group of people who are both self-motivated self-starters and empathetic team players. In the following 18 months, Superbloom wants to add up to 12 more employees to keep up with its product development.

Superbloom is currently hiring Senior UX/UI Designer, Lead Game Designer, and Lead Unity Engineer. Those willing to be a part of their venture can visit their official website for more details.

Asura Kagawa (Twitter)
Editor, NoobFeed

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