Take-Two CEO Doesn’t Think AI or Cloud Gaming Will Take Over the Industry

Strauss Zelnick, the CEO of Take-Two, doesn’t think that AI or cloud gaming will revolutionize the games industry.

By LCLupus, Posted 07 Feb 2023

Strauss Zelnick, the CEO of Take-Two, the publisher of the Grand Theft Auto games, has given a statement about his views on AI in game development. His verdict: AI isn’t going to end up being a major player in game development. However, he has stated that it does have the ability to eventually reduce development costs in gaming, but this isn’t going to be some huge shift in the industry.

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He discussed this in a recent earnings call and talked about how a machine learning system like ChatGPT is a useful tool that he compares to a calculator. In a rather humorous aside, he talks about how handheld calculators were not in schools when he was a child, and that when they were introduced, it was hailed as the end of mathematics by some parents. However, that clearly didn’t happen. So, he argues that sophisticated machine learning systems will instead act as a tool to be used rather than a complete replacement, like calculators.

Zelnick even stated that there may be people who try and use automated AI to attempt to create a better Grand Theft Auto than Take-Two’s Rockstar Games is able to produce, but that it won’t work. He cites the way in which something like ChatGPT will produce the same material, at present, when given a certain prompt. So, if all the high school kids plug the same thing into the system, they’ll all get the same essay out of it. The same will happen if you try and tell it to just “make a better GTA.”

In addition to talking about AI in game development, Zelnick also discussed cloud gaming and how it should be seen as a technology to be utilized and not as a business model. An example of a company that did see it as a business model was Google Stadia, and that recently shut down.

It’s good to see a CEO who doesn’t go all in on new technology and instead sprinkles a little cynicism on it before wholeheartedly accepting it, like as Ubisoft’s adoption of NFT technology despite widespread backlash. However, we will have to wait and see what comes out of AI technology, but seeing as a recent AI bot that was meant to be a Seinfeld recreation started randomly spouting transphobia, it probably means that AI has a long way to go.

Justin van Huyssteen (@LC_Lupus)
Senior Editor, NoobFeed

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General Information

Platform(s): Xbox One, PS4, Xbox 360, PS3, PC
Publisher(s): Rockstar Games
Developer(s): Rockstar North
Genres: Third-Person Shooter
Themes: Open World, Action
Release Date: 2013-09-17

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