The Lady Gaga and Madonna Collaborator, BloodPop, Forms New Game Studio

Sometimes, very strange news breaks in the gaming world, and this is an especially strange one: BloodPop, a musician, songwriter, and producer, has started his own game studio that has already secured funding. This new studio, named GenPop Interactive, will also be a AAA studio that produces games that will seemingly focus on fashion, music, and gaming culture.

BloodPop, who has collaborated with musicians like Lady Gaga, Madonna, Justin Bieber, Britney Spears, and John Legend, has placed the predominant focus of this new studio’s games on a Gen-Z audience.

The first game this new studio develops will be a third-person shooter that, according to GenPop Interactive, features unique movement and combat mechanics. All of this may seem quite strange, but the studio has veteran developers who have worked on games like Halo Infinite, Call of Duty, and Minecraft. So, there is a lot of talent in this newly formed company.

It also appears that BloodPop himself will be both the CEO and game director of this new studio. He also stated that the major gaming companies in the modern era do not speak to Gen-Z, and that these companies treat their old IPs as if they’re a form of “publicly traded necromancy.” So that may indicate a few shots being fired.

GenPop Interactive has already raised $6.5 million in initial funding and enlisted Studio Trigger, the company best known for anime productions like Kill la Kill and the recent Cyberpunk: Edgerunners adaptation. So, not only does the company seem to have access to a decently sized team of veteran developers, but it has also managed to secure the help of one of the best animation studios in the business.

We do not have any additional information about the company’s first game. There is even the option to sign up as a play tester for the game that GenPop proclaims as the “next generation of shooters.” Such lofty claims will have to be proven in the future, but it should be interesting to see what comes out of this dose of new blood into the gaming industry.