2 Million Nintendo Switch Units Planned to Ship Launch Month

Nintendo shipping a lot of Nintendo Switch consoles this March

By Grayshadow, Posted 16 Jan 2017

Nintendo of America's President Reggie Fils-Aime confirmed when talking to Wired that Nintendo will ship 2 million units worldwide at launch.

Nintendo Switch,Reggie Fils-Aime,NoobFeed,

Wired asks what does Nintendo foresee in terms of the number of Switch consoles that will be release in 2017.

"What we’ve said publicly is that there will be 2 million units that will be shipped worldwide for the launch, essentially through month one."

Reggie Fils-Aime also touched on concerns following NES Classic shortage:

"I know, because I read the boards and I read the comments, that there is concern about supply. From what I’ve read, the concern seems to stem from the lack of ability to buy NES Classic. So what I would say is this: Two million for essentially the first month is a huge number, especially when you look and see that this is not peak seasonality. This is essentially the first three weeks of March. Our focus is making sure that the consumer who wants to buy a Nintendo Switch can buy a Nintendo Switch. That’s how we build our supply chain, that’s how we think through the amount of product that’s available. What happened with NES Classic is that was a situation where the global demand was well in excess of anything we had anticipated, and that’s what created shortages. The good news, at least for consumers in the Americas, is we’re going to continue to make the NES Classic available. With the ongoing level of supply, the ongoing demand is going to be met. We know the concern."

The president of Nintendo went into greater detail regarding the NES Classic falling short of demand.

"We know the popularity of our classic games. That’s a known situation. The challenge for us is that with this particular system, we thought honestly that the key consumer would be between 30 and 40 years old, with kids, who had stepped away from gaming for some period of time. And certainly we sold a lot of systems to that consumer. But what we also see here in the Americas is that we’ve sold a lot to [fans] who just saw a compact, all-in-one opportunity to get the 30 greatest games from the NES generation. I think that incremental demand is what surprised us. Because again, how many times have you purchased the original Super Mario Bros.? We thought that the consumer that already had a Wii or a Wii U and had purchased those games once or twice already, we didn’t think that they’d buy the NES Classic. And they did."

Seeing that a similar issue was present during the release of amiibo, leading to dramatic spikes in prices from third-party sellers perhaps Nintendo can redeem themselves in the eyes of the gaming community by providing enough Nintendo Switch units. GameStop is currently not taking pre-orders after reaching their limit.

Nintendo Switch is set to release on March 3rd for $299.99. For the complete list of games confirmed for the Nintendo Switch click here.

Source: Nintendo Wired

Adam Siddiqui, NoobFeed
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General Information

Platform(s):
Publisher(s): Nintendo
Developer(s): Nintendo Entertainment Analysis & Development, Nintendo Entertainment Planning & Development
Genres: Action Adventure
Themes: Fantasy
Release Date: 2017-03

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