Jian ‘Uzi’ Zihao Becomes the First Nike Endorsed eSports Player

Nike signs first ever endorsement deal with esports player

By Grayshadow, Posted 23 Oct 2018

League of Legends Pro Player Jian ‘Uzi’ Zihao has been officially endorsed by Nike, becoming the first eSports player to earn an endorsement deal with the company.

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The deal puts Zihao as part of the marketing team for LeBron James' upcoming Showtime documentary series, Shut Up And Dribble. The title is a reference to conservative talk show host Laura Ingraham telling the acclaimed basketball player to stay out of politics and "shut up and dribble".

Zihao is widely considered one of the best League of Legends players in the world and will join James wearing his "Dribble & Carry" t-shirt in the documentary.

Adam Siddiqui, NoobFeed
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General Information

Platform(s): PC
Publisher(s): Riot Games, Tencent Holdings Ltd, Garena
Developer(s): Riot Games
Genres: Role-Playing
Themes: Action, Adventure, Fantasy
Release Date: 2009-10-27

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