Call of Duty: Modern Warfare 3 set a new day-one sales record, making this the third straight installment in the series to do so.


The Infinity Ward-developed military shooter earned more than $400 million in sales from North America and the United Kingdom. This number of course shatters the records set by both Call of Duty: Black Ops and Modern Warfare 2, which set records of $360 million and $310 million, respectively.


More than 13,000 stores worldwide held midnight launch openings for millions of fans Tuesday. According to Microsoft, users set a new record for Xbox Live peak concurrency within the first 48 hours of launch.


Resulting in a record number of fools cooked.


"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO of Activision Blizzard. He added that Call of Duty’s total life-to-date sales have trumped box office sales of franchises like Star Wars and The Lord of the Rings.


The eighth installment in the smash hit franchise, Modern Warfare 3 follows the continuing exploits of Soap MacTavish and Capt. Price in their pursuit of Russian Ultranationalist leader Vladimir Makarov. On the run after events from Modern Warfare 2, MacTavish and Price must complete their mission to eliminate Makarov.


“Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium,” said Eric Hirshberg, CEO of Activision Publishing.“I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."


Activision also announced today that it donated $3 million to the Call of Duty Endowment, a non-profit, public-benefit corporation formed in 2009 by Kotick. The Call of Duty Endowment is committed to providing employment and job training for veterans.


Call of Duty: Modern Warfare 3 is available now for PlayStation 3, Xbox 360, PC, Wii and DS.



Aaron Kinney, NoobFeed
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  • I'm afraid the sales won't do any better to the critics MW3 had for its short campaign and few special ops features.

    Posted Nov 12, 2011

  • like seriously. i wish it had a 20 hour campaign instead of like a 4-6 hour one. give the game that, and everything would be awesome....well more awesome than it is now.

    Posted Nov 13, 2011

  • @Dramus What could be the possible reason behind MW series getting shorter every year?

    Posted Nov 13, 2011

  • It ought to be a commercial success with the amount of money that went into the marketing. The series is now at a point where it doesn't seem to need the critics' praise to keep attracting more people. From a business point of view, this is definitely impressive, as CoD seems to have become similar to sports franchises, where games are updated yearly, and each installment is a default buy for a large group of people.

    From a gamer's point of view, though, I'm not sure if we should be happy about this, as gamers are basically telling publishers that it's okay to sell them an updated version of the previous game at full price. One can imagine that, on the long run, this isn't going to be beneficial for creativity in the medium.

    But yeah, my opinions on CoD are relatively well-known here, so I'll just say that I'm way past the point where I'd even consider buying an installment in this series for €60.

    Posted Nov 13, 2011

  • @Amaya  Simple, easy money. why work on something longer when people already expect it just for the multiplayer. once you finish the single players, or rather, once you finish the multiplayer then you are done and good to go since the mindless drones go for that.


    @Degtyarev honestly, we shouldnt be happy. because we are the ones getting ripped off. and i mean royally ripped off. but alas what can we do? capitalism has invaded gaming ever since it started becoming more popular outside the geek and nerd circles. we want them to rethink long one player modes in junction with great multiplayer? make an example of one of their titles. people need to just not buy the next instalment. make them lose money somehow.

    Posted Nov 14, 2011

  • ^ I haven't played it yet but I'm already scared reading what other fans have to say about this release. It's obvious that the business is there but does Activision really don't care what we really want? It's really so hard to hate a game which you've been loving for so damn long.

    Posted Nov 14, 2011

  • All I can really say is that Call of Duty has become recycled!  It's watered down and It saddens me that the sheep continue to flock and waste money on a patch of a game!  Seriously, It's really the same game different year.

    Posted Nov 15, 2011

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