New Sony site targets Kinect

By bluezy, Posted 13 Sep 2010

The motion wars are heating up as Sony's Move and Microsoft's Kinect both release this fall, but Sony is already stepping up the battle with a new website.

Yaybuttons.com has gone live, and so have a whole bunch of jabs from Sony's marketing department at Kinect, which features no-buttons gaming.

The site is the latest in Sony's recent marketing push for its products, which also include the "Marcus" character for PlayStation Portable advertisements.

Also making an appearance on the site is Sony pitchman Kevin Butler. He spreads the good news about buttons being the "best way to control games," of course until mind-control gaming is invented.

It appears the gauntlet has been thrown down, though we'll see how things shape up when the real Kinect marketing begins.

Ian Mailloux, NoobFeed

comments powered by Disqus

  • As a Sony Fanboy. Keven Butler is my hero, Marcus is whatever you call a child hero. :D Move is going to ruin Kinect and the Wii


    Posted Sep 13, 2010

  • Go Sony, turning what was supposed to be a down into a up.


    Posted Sep 13, 2010

  • this should be fun


    Posted Sep 14, 2010

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