Google And Nvidia Are Also Against The Microsoft Acquisition Of Activision

Activision-Blizzard-King is one of the highest profile acquisitions Microsoft has ever attempted, and Sony, Google, and Nvidia are against it.

By LCLupus, Posted 13 Jan 2023

Microsoft has been in the throes of its attempted acquisition of Activision-Blizzard-King for months, but the $69 billion acquisition has received a lot of pushback. There are various organizations that do not want the gigantic tech company to own one of the biggest multi-platform video game publishers in the world, and it appears that even more companies are against this acquisition.

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According to a report by Bloomberg, Google and Nvidia are simply the latest companies to raise concerns. The biggest previous company to oppose the acquisition was Sony, because the PlayStation publisher claimed that the acquisition would give Microsoft control over major franchises like Call of Duty. This led Microsoft to push back with insulting words. Although Microsoft did later offer to bring Call of Duty to PlayStation Plus, but this was something Sony was not interested in pursuing.

As for the two new contenders, Nvidia and Google, both of these companies claim that Microsoft would gain an unfair advantage in the cloud, subscription, and mobile markets. However, the report does point out that Nvidia does not appear explicitly against the merger, but that it does want to ensure equal access to games. We have not received word on specific demands from either company though.

However, it should be remembered that the Federal Trade Commission in the United States has issued a lawsuit to block the acquisition, and that should not be discounted. Furthermore, if Nvidia and Google do continue to push against this, the two companies could form part of the FTC’s lawsuit against the acquisition.

It is also worth noting that there are companies that have explicitly gone against Sony, Nvidia, and Google’s messaging, such as Valve and Nintendo, both of which confirmed Call of Duty on their respective platforms.  

This story will, no doubt, continue to drag on for months. We will keep an eye on it for any additional developments.

Justin van Huyssteen (@LC_Lupus)
Senior Editor, NoobFeed

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General Information

Platform(s): Xbox One, PS4, PC
Publisher(s): Activision
Developer(s): Sledgehammer Games
Genres: First Person Shooter
Themes: WW2, Action, Multiplayer
Release Date: 2021-11-05

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