How to Successfully Promote Your Hyper-Casual Games

To succeed with your newly created hyper-casual games, consider these recommendations for promoting them within the industry market:
 

1. First Know What You Are Dealing With

For getting revenues from hyper-casual games, business leaders should know very well how this sector works, namely:

What differs this type of play from others, what competitors offer to the customers, who tops the list of rivals, and what trending things they implement. Trends in gaming are very changeable; that’s why it is crucial to keep fingers on the pulse and offer compelling products to attract users. Thus, think thoroughly about your marketing strategy.

The next thing is to investigate the character and interests of your customer. We came up with the following recommendation.
 

2. Identify The Portrait of Your User

The target audience (TA) is always the most vital key to success. When business leaders know whom they sell the product, they usually achieve the defined goals faster than those interacting with random customers.

In the market of hyper-casual games work the same rules. Explore your target audience, classify users into categories, making your advertising precise and accurate.

Dealing with hyper-casual games is not rocket science. In contrast to strategy and fantasy games, they are easy to get started and do not require much time and effort to learn the concept. 

Take into account that such games are perfect to play while commuting, having breakfasts, and coffee breaks. Gamers like such a comfortable and easy playing experience available anywhere. Most users don’t treat themselves as gamers. Plus, these games are mostly free-to-play.

3. Building a Promotion Plan

When you determined your TA, it’s high time to create a strategy for marketing (i.e., channels for interacting with users):

- You can advertise your products inside of other applications and games. That is the most straightforward way to get your game promoted, as you can find your future customers among those playing other plays.

- Configure a paid marketing campaign in social media account. Modern social media websites have sophisticated features for accurate targeting. 

- You can also leverage many channels at a time to get the most efficient results. Of course, if you have a budget and if it’s appropriate for your hyper-casual game. 

- In ads, use graphics that demonstrate your game’s best options, add their screenshots, short video sets to make your promotion appealing to the users. 

4. Get Hands With AppStore

Configuring AppStore settings is critical for hyper-casual games. Since application shops are overwhelmed with hyper-casual games, you need to be good at optimizing of the platform you use for selling in order to increase your game's rank among rivals.

- Consider the following tips to make your game stand out:

- Create an eye-catching name of the game with keywords

- Write an attractive description with keywords as well

- Add mind-blowing graphics

- Create an icon, that would be unforgettable

- Ensure you have positive testimonials

- Ensure your ratings is good enough

5. Build Customer Loyalty

Ensuring that your brand is reputable, trusted, and has many customers is another essential thing for success. You can invite some ambassadors for advertising your game. The reviews of influencers always work well and set a high level of loyalty among the prospective users. Thus, look for a person with authority in the field of hyper-casual games.

Also, make sure your promotional materials aren’t excessive, annoying, and distracting. This hugely impacts the user’s gaming experience. So let your ads be relevant, not too convincing or disruptive.