Google Stadia No Longer Investing Into Exclusive Content, Jade Raymond Leaves

Stadia has been one of the most underwhelming powers in recent memory. Google's streaming platform launched with an array of missing features and lag-ridden experiences. Sony, Microsoft, and Nintendo have been profiting due to the pandemic but it seems Stadia has not. With a new blog post confirming exclusive content has creased and Jade Raymond has left Google.

Stadia will no longer support exclusive content and instead focus on providing services to third-party users to utilize Stadia's technology.

The blog post from Phil Harrison reads:

In 2021, we’re expanding our efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players. We see an important opportunity to work with partners seeking a gaming solution all built on Stadia’s advanced technical infrastructure and platform tools. We believe this is the best path to building Stadia into a long-term, sustainable business that helps grow the industry.

Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially. Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games. With the increased focus on using our technology platform for industry partners, Jade Raymond has decided to leave Google to pursue other opportunities. We greatly appreciate Jade's contribution to Stadia and wish her the best of luck in her future endeavors. Over the coming months, most of the SG&E team will be moving on to new roles. We’re committed to working with this talented team to find new roles and support them. 

About 1 year ago Google had opened a studio to make exclusive games to encourage users to join. Even scoring exclusive console rights to Serious Sam 4 resulting in a negative reception. It seems that with next-gen systems now available, Nintendo offering an excellent array of first-party games, and Xbox Ultimate Game Pass Stadia simply did not have the appeal offered by competitors. We'll have to wait and see if Stadia joins the Google Graveyard but if it does how will Google handle those who purchased games on Stadia?

Adam Siddiqui,
Managing Editor, NoobFeed
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