Nintendo claims revenue from YouTube videos

Let's Play videos targeted

News by Grayshadow on  May 16, 2013

Nintendo has been issuing "Content ID match" copyright claims on videos featuring gameplay from published titles.

So what is a "Content ID Match"? It's when a clip from Youtube belongs to another party, giving them the right to place an advertisement at the beginning and end of the video. Unlike the Digital Millennium Copyright Act, or DMCA, which can remove the video entirely it doesn't count as a copyright strike towards the user. In addition any revenue made from that video will go to the copyright owner and not the video uploader. While other publishers have be notorious for doing this Nintendo has recently decided to do the same. 

Nintendo explained the reason behind the new change to GameFront stating that "As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property."

Currently the gamers who post Nintendo themed Let's Plays are outraged by the change. I wonder if that means no more Achievement Hunter Nintendo Let's Plays? 

Source: GameFront

Adam Siddiqui, NoobFeed
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Adam Siddiqui

Contributor, NoobFeed

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