GTA 6 Pre-Order Rumors Collapse After Best Buy Leak as Fans Wait for Trailer 3 and Pricing News
Retailer activity still points to movement behind the scenes, even if trailer expectations keep missing the mark.
News by Warlord on May 20, 2026
If you have been following GTA 6 news lately, you have probably noticed the mood around the community starting to shift. After weeks of nonstop theories about trailer 3, pre-orders, and possible announcements, another expected date passed without anything happening. No trailer. No pre-orders. No official update from Rockstar Games. And for many fans, the silence is starting to feel strange.
The biggest source of excitement recently came from reports tied to Best Buy. Information started spreading online, claiming that GTA 6 pre-orders would begin on Monday the 18th. That obviously did not happen, and it left many people disappointed after several weeks of constant speculation. But while the dates seem wrong, there are still signs that something is happening behind the scenes.
.jpg)
Part of the confusion came from emails connected to Impact, the affiliate platform used by Best Buy.
The emails were not sent directly from Best Buy itself but from the system that handles affiliate links and commissions for creators and partners. According to the reports, people connected to the affiliate program received information mentioning commission periods for GTA 6 pre-orders. Those dates pointed toward a possible launch window between Monday and Wednesday.
At first, many people took that as confirmation that pre-orders were about to go live immediately. But more details started appearing over the weekend, and the situation became clearer. Apparently, GTA 6 had simply been added to the backend of Best Buy's system. Once that happened, Impact automatically generated affiliate links connected to the product listing. In other words, retailer systems were preparing for GTA 6, but the actual dates tied to those automated emails were likely incorrect.
That distinction matters because while fans focused on the failed prediction, they may have missed the bigger takeaway. Retailers do appear to be preparing for GTA 6 pre-orders. That lines up with earlier comments from Take-Two CEO Strauss Zelnick, who recently said players would learn the price of GTA 6 "soon."
Since that interview happened at the beginning of May, many people expected some kind of official announcement before the month ended.
The lack of information around pricing is one of the few things that genuinely feels unusual right now. Missing trailer 3 is easier to understand because Rockstar has always handled marketing on its own schedule. Pre-orders, however, would likely reveal the game's price, editions, and launch details, so the continued silence there has created even more speculation.
Another layer of confusion came from posts on GTA forums claiming internal company emails confirmed there would be no pre-orders launching that day. Someone working in a high-ranking position at a European distribution company reportedly shared the information. That raised a few eyebrows because Best Buy itself does not operate in Europe, which left some uncertainty about how those companies would be directly connected.
There is also the issue of physical versus digital pre-orders. For a game as massive as GTA 6, digital pre-orders are expected to arrive first, as Rockstar aims to avoid leaks tied to physical copies. Physical editions, collector's sets, and possible GTA-themed PlayStation bundles would likely involve distributors later on, but digital storefronts are where most fans expect the first wave of pre-orders to appear.
.jpg)
Even with all the confusion, many people now believe the accidental Best Buy situation still points toward something important. Retailers are likely receiving instructions to prepare their systems for GTA 6 pre-orders in the near future. The affiliate emails may have simply exposed backend preparation earlier than intended.
That is why some fans are trying to stay positive despite the constant cycle of rumors collapsing.
The silence does not necessarily mean Rockstar is far away from marketing. In fact, Rockstar has already said GTA 6 marketing will begin during the summer, which is now only weeks away. Even without trailer 3 arriving immediately, the timeline still points toward more information coming soon.
There is also the upcoming Take-Two Interactive earnings call, which many people believe could explain the delay. Some think Rockstar and Take-Two may want GTA 6 pre-orders to fall into the company's next fiscal year. That way, all those early sales numbers would appear together in financial reports. From a business perspective, that actually makes a lot of sense.
Should that theory hold true, pre-orders might arrive shortly after the earnings call rather than before it. The timing would fit with how carefully Rockstar usually handles major announcements. Even then, exact dates remain impossible to pin down, and the community's constant attempts to predict every move have only made the situation more chaotic.
The online reaction around GTA 6 has become especially messy over the last few weeks. Rumors fly, fake leaks appear every day, and random dates circulate without any basis to back them up. The longer fans wait for official information, the easier it becomes for speculation to spiral out of control.
At the same time, Rockstar and Take-Two continue to stand firmly behind the November 19 release target.
Strauss Zelnick has reportedly repeated that date multiple times recently, reinforcing the idea that the game is still on schedule. That has helped calm fears of another delay, even though many fans remain nervous after the long gaps between updates.
.jpg)
Realistically, the wait for new GTA 6 information may not be much longer. Retailers preparing backend systems, Take-Two discussing the game publicly, and Rockstar's summer marketing plans all point toward movement happening soon. The failed Best Buy pre-order dates may have been incorrect, but they still revealed that preparations are happening somewhere behind the scenes.
For now, you are mostly watching the community swing between excitement and frustration every time another rumored date comes and goes. But despite all the noise, the overall picture has not changed much. GTA 6 is still targeting November 19 and retailers are clearly gearing up for something, and Rockstar's marketing campaign seems to be getting closer each week.
Senior Editor, NoobFeed
Related News
No Data.

