Switch 2 Pricing Worries Grow as Nintendo Confirms Supply Challenges
Nintendo explains that rising memory and component prices are forcing it to carefully manage long-term console production plans.
News by Namira Nidhu on Jan 14, 2026
As concerns about possible hardware price hikes grow, Nintendo has responded. This comes at a time when rising memory and component costs are putting pressure on the global technology market. In a recent interview, Shuntaro Furukawa, president of Nintendo, said unstable supply conditions are affecting the company's plans for its next-generation system, which most people think will be the Switch 2.
He also hinted at the games Nintendo will make in the future. Furukawa said that the ability of hardware to make money depends on many factors, including the cost of parts, the efficiency of mass production, exchange rates, and tariffs. He said that Nintendo is trying to address this by making purchases over the next few years. Still, the memory market is very unstable right now.
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Even though it won't have an instant effect on earnings, the business needs to keep a close eye on it. When asked directly whether Nintendo might raise prices in the future due to higher costs of goods, he said such a scenario was imaginary and couldn't be discussed. As of now, there is no price change to report, and the fact that nothing is being said indicates there are no plans in the near future.
What isn't abstract is what everyone in the tech market can see to be true.
The prices of RAM, graphics cards, and solid-state storage are already going up for consumers. This is mostly due to demand from very large AI data centers. That stress goes straight down to the companies that make video games. Solid-state storage and about 12GB of RAM are likely to be used in the Switch 2, which means that Nintendo is not immune to these rising costs.
Because of this, the business is focusing on medium- and long-term relationships with suppliers to ensure it has enough memory at stable prices before prices rise further. This is being dealt with in different ways by other businesses. Sony is thought to have saved up a lot of RAM in the past, maybe even enough to last until 2026.
That gives the PlayStation 5 some time to get its price down before it gets really expensive. We all know that a big game like GTA 6 can make a $50 difference in console prices seem like nothing to many buyers, even if prices do go up in the long run. If the biggest game of the decade is in stores, you can already picture people picking a $600 system.
Nintendo is in a very different spot, though. Unlike Sony, it is still getting people to buy its products for the next age. That makes how much it costs a lot more important. Prices around $450 are already high for Nintendo, and even $500 with a free game seems too high for the company's usually family-friendly customers.
There's no doubt that Nintendo would rather keep prices low while it grows its fan base.
If it gets harder to get supplies in the coming months, the only thing that could make it act is a sharp rise in the cost of parts. The market could get better or worse by the middle of 2026, but Nintendo isn't changing its prices and says that any change is just a guess. There was news about software along with the talk about hardware. This is where things start to get interesting.

Nintendo stated that, starting in 2026, it will further improve its software. We're talking about both brand-new books and new installments in famous series that fans can't wait for. That makes it very likely that big names like Mario and Zelda are already well underway. There will soon be a new Mario movie, followed by a Zelda movie. There is also a big Zelda event coming up, so it would be strange if there weren't also going to be a new 3D Zelda and Mario.
At the same time, Nintendo hinted at software that wasn't part of its usual lineup. Here you can see how much the company loves trying new things. Another thing that makes Nintendo fun is that you can't be sure what it will do next. RC cars and video games have been mixed before in Mario Kart Live and Ring Fit Adventure, which used a Pilates-style ring to make a full role-playing game that gets you in shape.
These strange ideas might sound crazy at first, but often they turn out to be enjoyable and memorable.
Nintendo is different from other companies because it has a good mix of big-name brands and strange, creative experiments. You can count on them to give you great Mario and Zelda adventures. Still, you can also expect something completely different that no one else would even try. As we wait for the Switch 2, we're all interested to see how this mix will affect the new system's look.
Let's wait for the next big Nintendo Direct, which many people think will happen around February. You should have a better idea of what games are coming out and how Nintendo plans to market its new hardware after seeing that show.
Until then, we have a picture of a company carefully handling rising costs while quietly putting together a lineup with both old favorites and brand-new surprises. No matter if prices change or not, one thing is for sure: Nintendo is getting ready for a big new journey.
Moderator, NoobFeed
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