K-Swiss and Immortals Announce First Ever Sneaker

Immortals and K-Swiss have partnered to release a brand new exclusive sneaker for those looking to express their loyalty to the professional team.

The sneaker features:

Incorporating engineered mesh with four-way stretch on the upper, the lace-up sneaker emulates a sock molding the foot like second skin. Layered over the mesh, the TPU cage is cut precisely to represent K-Swiss’ hallmark five stripes while giving the shoe structure and support in a minimal way. For its landmark tie-up with Immortals, K-Swiss also marks the debut of its brand-new Surge dual-density technology; inside the lightweight EVA sole constructed to resemble a net is encased a soft, pillow-like cushion that can alleviate weight on the heel.

The sneaker will launch in December and retail for $110. Available for men and woman the sneaker will feature the Immortals signature colors of cyan and black. According to Immortals, K-Swiss and Immortals will "design and creation of targeted, premium lifestyle and performance apparel for esports players and fans around the globe".

Considering the surge of popularity eSports has become it won't be uncommon for more brands to partner with teams to provide similar products.

Adam Siddiqui, NoobFeed
Twitter | YouTube | Facebook