AMD GPU Prices May Rise Again as RAM Costs Surge

Rising memory costs and expected GPU price hikes are creating additional pressure across the PC hardware market.

Hardware by Okazaki on  Jun 23, 2026

The price of memory and AMD GPUs is keeping PC builders on their toes as they continue to rise. Memory and GPUs continue to drive up PC builders' prices. The hike in component prices is throwing spanners into the market for PC buyers, with more price increases expected for memory, graphics cards, and other components, according to reports.

Sources in the hardware industry and the supply chain say that by the end of this year, it may even be more costly to build a PC. Industry-wide, memory costs are a growing concern. As DRAM and other memory components have been rising in price, it is becoming harder for companies to maintain the same prices they've had in the past.

AMD Radeon RX 9070 XT Sapphire Pure

Memory Industry is Marked by Bonus Payments

Memory is also a topic for discussion in the economy. The Bank of Korea expressed concerns about Samsung and SK Hynix workers receiving bonus pay. The officials said that the one-off payments to employees could lead to inflation of approximately 0.05%. The debate was about the additional spending of workers in the economy, which would lead to a rise in demand, rather than the unspent wealth of executives.

The issue of memory cost isn't just about price. During the program, it was suggested that memory prices may rise by 100 percent again before the end of the year, as per previous reports. If expectations are met, storage and memory components could be significantly more expensive in the second half of 2026.

The New Price Hike for AMD GPUs

Supply chain reports suggest another possible graphics card price hike in Q3, with AMD board partners briefed on the situation. The rise, though not confirmed, is estimated to be between 10% and 15%. This would take several graphics cards up a notch in terms of their market price. If the reports are true, then a Radeon 9070 XT might be $750 to $800 at best.

However, CMF recently announced it would not be able to offer a direct replacement for its $279 smartphone at the same price. The company says that's not possible due to rising component costs. This is indicative of the overall pressure on the hardware market.

The potential price hike follows several price changes in the graphics card space.

The combination of higher memory prices and other factors is making PC building increasingly difficult. The discussion noted that delaying a new PC build may well cost more. If you've got the money and want to upgrade in the future, it could mean you will save some money with a full build now rather than waiting until Q3, since another price hike might be in the works.

It's unclear whether reports of a new price rise for AMD are just rumors, but the fact that memory prices continue to rise and supply chain pressures persist suggests hardware prices are unlikely to drop in the near future.

Shinji Okazaki

Editor, NoobFeed

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