Chip Shortages and GDDR7 Costs May Push PS6 Window to 2028
Rising memory prices and a brutal chip shortage are putting Sony's next console on an uncertain timeline, and the price tag looks rough too.
News by Mymunah Tasnim on Aug 18, 2026
Sony's top executive, Hiroki Totoki, recently sat down for an interview where he touched on the state of the company as a whole, and while gaming is still a massive part of that picture, he made it clear that entertainment as a whole- anime, music, movies- matters just as much to Sony's bottom line these days.
Even with that shift, gaming hardware still plays a huge role for Sony, since building a large install base is what lets them sell software down the line, and that's exactly why the PS6 conversation keeps coming up. During that interview, the exec didn't hold back on how tough things are right now.

Sony's financial struggles are already reshaping the PS6's timeline
Totoki talked about trade wars, energy disruptions, and chip supply issues as some of the biggest challenges facing the company, and he stressed that keeping the business alive is the top priority right now, even if that means making some hard calls.
Sony's stock has dipped a few percentage points over the last year too, largely because of rising costs tied to memory chips, and that's a problem that's rippling across the entire entertainment and gaming space, not just Sony. That memory chip issue is a big reason why the PS6 rollout keeps getting pushed further out.
A lot of people expected the console to show up sometime next year, but that timeline keeps drifting because of a global shortage of key components, driven largely by how much demand AI companies are putting on the chip supply. And here's the part that's got everyone talking: Sony still hasn't locked in a release date for the PS6.
Honestly, that's not that shocking on its own. It would be strange for any company to nail down an exact release date more than a year in advance. If the PS6 lands around November 2027, Sony is probably eyeing a Q4 2027 window and will likely narrow that down closer to launch once manufacturing ramps up. That part tracks with how these things usually go.
Affording enough memory for PS6 is becoming Sony's biggest hurdle.
What's more surprising is everything else being said about how difficult it's going to be to make a PS6 that's actually affordable for people, especially since Sony reportedly wants to start the console off with a minimum of 30 gigabytes of GDDR7 memory.
That's a huge amount of memory, and it comes at a rough time to be planning around it. Even GDDR6 prices are climbing right now, and you can see that reflected in graphics card pricing too. An RTX 5080 will run you thousands of dollars at this point, and that's not even considered a new card anymore.

So if the PS6 is expected to pack a terabyte or more of fast solid-state storage on top of 30 gigabytes of GDDR7, it's hard to imagine that console launching under $1,000. Realistically, a price closer to $1,200 doesn't seem out of the question either.
The tricky part is that Sony can't just wait out the AI boom before finalizing hardware specs. Even if the AI-driven demand for memory eventually cools off a few years from now, Sony still has to commit to specs today, and that commitment sticks around for the entire console generation.
Whatever specs Sony locks in now will define pricing for years.
If they scale back to 16 gigabytes of RAM, or even bump it up slightly to 24 gigabytes instead of the original 30, that's what they're stuck supporting for years, especially with how long console generations have been stretching lately. The PS5 generation alone could end up lasting close to a decade based on how people are responding to it.
Originally, most people assumed the PS6 would follow the usual seven-year console cycle and land in 2027. Now, 2028 is looking far more realistic, and even 2029 isn't out of the question anymore. At this point, nobody would be shocked if 2030 ended up on the table too.
Right now, it's genuinely hard to predict how Sony is going to position the PS6, let alone when it'll actually launch, especially with prices behaving the way they are. The console can't realistically be marketed as an easy, must-have upgrade if it's priced anywhere close to what current trends suggest.
Sony is going to need to find a way to bring costs down, and that's complicated further by the fact that the PS5 Pro is expected to creep toward the $1,000 mark next year on its own. That raises an obvious problem: how does the PS6 justify its price when it's reportedly packing nearly double the memory of what's already an expensive machine?

Holiday 2028 now looks like the most realistic launch window.
At this point, holiday 2028 feels like the most likely window for the PS6 to actually launch, with Sony probably using the extra time to see how the broader memory market shakes out. That's especially relevant since 2027 is shaping up to be a rough year across the board for memory pricing.
Expect graphics cards with smaller memory capacity to stick around longer than they should, and expect RAM in laptops and phones to shrink in specs while somehow still climbing in price. So if you're hoping for a quick, affordable jump to the PS6, it might be smart to temper those expectations for now.
Editor, NoobFeed
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