Former Call of Duty Boss Warns: Xbox Could Doom the Franchise
Glenn Schofield is very worried about the direction of Call of Duty because he is afraid of losing creativity and becoming part of a big company.
News by Nusrat Choity on Oct 20, 2025
The battlefield of Call of Duty may be changing again, but this time the fight isn't on screen. Glenn Schofield, a former director of Call of Duty and one of the main creative minds behind Modern Warfare 3, Advanced Warfare, and World War II, has said that he is very worried about the future of the franchise now that Xbox is in charge.
Schofield asked in a recent interview if the big company really knows how to deal with the series's huge cultural impact or keep the creative spark that made it famous.

Schofield, who worked at Sledgehammer Games from 2009 to 2018, was very clear. He was worried that Microsoft's purchase of Activision Blizzard, which includes the Call of Duty franchise, could hurt creativity. He is said to have said, "I worry about it a lot," which draws attention to what he sees as a troubling trend. He talked about big Xbox-owned franchises like Halo and Gears of War, which have both had trouble keeping up their quality and relevance in recent years.
Schofield sees those examples as warnings of what could happen if a big company buys a popular gaming brand.
His main worry is how Xbox's internal structure might not fit with the culture of Call of Duty studios like Infinity Ward, Treyarch, and Sledgehammer. "Once you join one of these companies," Schofield said, "you start to act like them." He thought that the change could mess up incentive systems, like bonuses based on how well the game does, and maybe even lower morale among the creative teams. He worries that the result could be a less motivated workforce and a less inspired product.
Another big problem that Schofield talked about was the loss of important creative people. Many of the most important developers who worked on Call of Duty have since moved on to other projects or studios. He talked about how the departures of high-profile people like Michael Condrey and David Vonderhaar, as well as his own, have left big gaps in leadership and direction.
He said, "None of the games have been very good since I left Sledgehammer." His statement, though blunt, makes a point that many fans agree with: the franchise has been having trouble getting back to its former glory, even though sales are good.
The numbers tell part of the story. Schofield's comments suggest that raw sales aren't the whole story, even though Call of Duty sells millions of copies every year. The former director seems to be worried that Call of Duty could become more about making money for Microsoft than about being creative or coming up with new ideas. His comments make me think of a franchise that is slowly losing its identity. This is a big worry these days, when big-budget games often have to balance art and business.

When Schofield talks about Halo and Gears of War, it really hits home. Once thought to be the best of Xbox, both franchises have had problems over the years because of changing priorities, inconsistent direction, and leadership changes. These examples are warnings to Schofield that even the biggest gaming brands can lose their appeal when they are handled by the wrong people. It's clear what this means: if Xbox couldn't fully save its own famous series, can it really keep Call of Duty's unique identity?
His words come at a time when Call of Duty is at a turning point. The newest game has gotten mixed reviews, and Microsoft wants to bring Activision Blizzard into its larger ecosystem. This puts pressure on the franchise to show that it can grow without losing its identity. Fans are left to wonder if Xbox's power will take Call of Duty to new heights or bury it under layers of corporate red tape and bland design.
Schofield's comments are a warning and a wake-up call for the industry for now. His opinion matters because he helped design some of the series' most popular entries. The real question is whether Xbox can keep the gunfire in Call of Duty going without stifling the creativity behind the trigger.
Senior Editor, NoobFeed
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