New Sony site targets Kinect

The motion wars are heating up as Sony's Move and Microsoft's Kinect both release this fall, but Sony is already stepping up the battle with a new website.

Yaybuttons.com has gone live, and so have a whole bunch of jabs from Sony's marketing department at Kinect, which features no-buttons gaming.

The site is the latest in Sony's recent marketing push for its products, which also include the "Marcus" character for PlayStation Portable advertisements.

Also making an appearance on the site is Sony pitchman Kevin Butler. He spreads the good news about buttons being the "best way to control games," of course until mind-control gaming is invented.

It appears the gauntlet has been thrown down, though we'll see how things shape up when the real Kinect marketing begins.

Ian Mailloux, NoobFeed