Leak: Amazon Rebranding Twitch Prime To Prime Gaming

It seems that Amazon is rebranding Twitch Prime to be more aligned with its Prime service. With a new logo that's more complementary to the Amazon Prime logo.

Twitch and Amazon will be rebranding Twitch Prime to Prime Gaming to "make it clearer" to members, in line with other Amazon products such as Prime Music and Prime Video, according to documents i've received from sources pic.twitter.com/AVU2qRerbg

— Rod Breslau (@Slasher) August 10, 2020

Leaked by Slasher, the service will remain the same. Offering rotating content and free games coupled with the Prime service. So nothing is changing just the brand logo to give users a better understanding of what they're getting with the service. Which does make sense, I have friends with Amazon Prime who didn't know they had all these benefits.

Adam Siddiqui,
Managing Editor, NoobFeed
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