Microsoft Stops Game Prices at $80—Gamers Win Round One!

Xbox giant drops game prices back to $70 after backlash and poor pre-orders — even Call of Duty isn't safe.

News by Nusrat Choity on  Jul 25, 2025

Microsoft has officially changed its mind about raising the prices of its first-party games from $70 to $80, which is a surprising but welcome move. The change comes after poor pre-orders for one of its big upcoming games, The Outer Worlds 2. Sources say that the price increase did not create the excitement that was expected.

At first, Microsoft was quick to copy Nintendo by being the first publisher to push the $80 price model for new releases aggressively. So that confirmed the hike price by Microsoft and Nintendo. But when fans and customers spoke out against the idea of paying so much for a sequel that hasn't become a huge hit yet, the backlash was too loud to ignore.

Microsoft, Stops Game Prices at $80, Gamers Win Round One

The sources say that Microsoft put out a statement saying that it would keep making immersive worlds while still meeting market expectations. The company said, "We're focused on giving players amazing worlds to explore, and we'll keep our full-priced holiday releases, like The Outer Worlds 2, at $70." This change affects not only Obsidian's highly anticipated RPG but also other important games, such as the next Call of Duty game, Black Ops 7.

The Outer Worlds 2 may have seemed like a strange hill to die on for a lot of people. Both critics and gamers said that the first game was fun, but the sequel didn't have the same depth or prestige to justify a high price right away. The lukewarm response to pre-orders made that very clear. Experts in the field say that sales forecasts for the title fell so low that Microsoft had to rethink its plan to charge high prices.

Even more surprising is that Microsoft didn't just do this with less popular games. The $70 price tag has now also been put on Call of Duty: Black Ops 7, which surprised a lot of people in the industry. Many people thought it would be the exception to the rollback because the franchise has a huge fan base and consistently sells well. Microsoft's decision to add the heavy-hitter shows how seriously they are taking the backlash and maybe how committed they are to staying gamer-friendly in the long run.

Nintendo is still the only company selling games for $80, even though Microsoft is changing its strategy. Games like Mario Kart are still selling at the new premium price. There are also rumors that EA might do the same thing with Battlefield 6. Some people think that EA's next game will also cost $80, but only time will tell if the company decides to go against the market trends or follow Microsoft's lead and adapt to the changes.

Microsoft's choice has effects that go beyond just their products. The tech giant may have put some pressure on rivals like Sony not to follow the same path by stepping back from the $80 ledge. If Sony had raised prices on new games like Ghost of Tsushima 2 to $80 while Microsoft lowered prices back to $70, it could have caused an even bigger uproar among customers and put Sony at a disadvantage in the market.

Sources say that the original choice to raise prices was probably made because of rising development costs and inflation in the gaming industry. But this moment shows that how customers see and feel about a brand is still very important in the digital marketplace. Gamers let Microsoft know what they thought not only by complaining, but also by spending money.

Microsoft, Stops Game Prices at $80, Gamers Win Round One

It's a rare win in a time when fans are often rolling their eyes at high game prices, microtransactions, and exclusive deals. And even though $70 isn't a small amount, it's at least a number that players are starting to get used to on this generation of consoles.

The question is, will we never see $80 price tags again, or is this just a short break? Microsoft's move could set the tone for 2026 and beyond, making other big publishers rethink their plans to get that extra $10 from fans, especially if the product doesn't feel premium enough to match.

Gamers are happy about the surprise price drop and are getting ready for fall releases. But one can't help but wonder: will Nintendo keep going it alone at the $80 frontier, or will they eventually hear the cries of their loyal fans echoing across the console wars?

Nusrat Choity

Senior Editor, NoobFeed

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