Switch 2 Sparks Alarm in Sony's Camp – PS5 Faces Price Shakeup in Japan
As competition heats up in Japan's gaming industry, Sony is moving to produce a cheaper region-locked PlayStation 5 in order to defend its market. This comes as big AAA Japanese games are going to be available on the Switch 2 from the very beginning.
News by Nusrat Choity on Nov 12, 2025
Sony is allegedly feeling the heat because the Nintendo Switch 2 is doing so well in Japan, which is good for the company. Nintendo naturally has an advantage in Japan because that country's market has always been more open to portable game devices. The original Switch has trounced PlayStation consoles in the region, and now the Switch 2 has taken the game to the next level by enhancing its specifications, enhancing its performance, and providing native support for big AAA games.
Due to these factors, Sony has had to reassess its approach. This has led to rumors that a PlayStation 5 model designed for the Japanese market may be showcased soon at a State of Play event in Japan.

There are hopes that this version will be less expensive than the international model, allowing it to recapture some of the Japanese market that Nintendo's newest portable powerhouse has taken away.
The primary source of concern for Sony is Nintendo's capacity to acquire high-profile titles from prominent Japanese developers on the very first day of the Switch 2's release. Over the course of history, major AAA games developed by firms such as Capcom would initially be released on PlayStation systems.
On the other hand, Nintendo hardware had to wait, frequently for years, for adaptations or adapted versions of these games. On the other hand, the Switch 2 has already shown that it can run native versions of games that Nintendo devices couldn't handle before. Some of these games are coming out soon, like Resident Evil Requiem.
As a result of Capcom's confirmation that Switch 2 will have day-one support, Sony is suddenly confronted with a direct threat to its longstanding dominance position in the Japanese AAA console market. PlayStation used to receive practically all of the revenue that came from popular Japanese games.
However, this revenue is now in jeopardy, and Sony is already scrambling to find a solution because of the possibility of long-term sales losses.
Furthermore, the sources emphasize that Sony's strategy for adjusting prices may also be influenced by any concerns that partners may have.
For example, Capcom has stated in the past that the high prices of the PlayStation 5 had a detrimental impact on the sales of Monster Hunter games in Japan. Not only would the launch of a more affordable PlayStation 5 model that is tailored to Japan help Sony keep its existing customer base, but it would also help the company maintain solid relationships with key developers whose games continue to be essential to the success of consoles.

Sony is under more and more pressure to come up with new ideas and change with the times to stay competitive in a market that is becoming more and more open to portable and hybrid game systems. This is because Nintendo keeps getting attention with hits like Pokémon, Mario, and Splatoon.
Because Nintendo is pushing so hard, Japanese players may soon be able to buy a PS5 at a lower price. This will probably happen at the same time that the Switch 2 becomes more popular. The reason for these changes in strategy is competition, which means that customers will get better games that are easier to get and have more choices.
But it also marks a big change from Sony's past standing as the market leader in Japan. How much could the battle between Sony and Nintendo change the next generation of Japanese video games? Will the cheaper PlayStation 5 be enough to stop Nintendo's trend of growth?
Senior Editor, NoobFeed
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